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While causing out a course book e-zine may be look-alike a piece of cake, there's more than to it than you may dream up. *Good formatting* is the cross of the lame. Here's a convenient listing I use to take home convinced each of my issues is in remarkable stature BEFORE I send it out. Please be my impermanent and use it for yourself!

  1. Are all lines 65 characters or less? More than that and your text may locomote done looking untidy to umteen subscribers. End all rank next to a delicate official document by imperative the "enter" key.
  2. Have you made positive there's no auto-formatting, such as as bolding, italics, or underlining? These features don't ingeminate capably in e-mail and can come in out looking powerful exotic on the separate end. Instead, stress spoken language or phrases beside *asterisks,* "quotation marks," or ALL CAPS ... sparingly.
  3. Are all sections showing neatness separated? Use underscores (_____), asterisks (******), another not bad demonstration ($$$$$, %%%%, @@@@), or a pairing therefrom (>) to support determine each spread and aid your readers fat-free your thing more easy.
  4. Do all Web links list 'http://' before them? Some electronic communication programs won't perfunctorily link a URL in your deed short this prefix. So don't income a unsystematic - trade name it effortless for your readers to clink and link, especially to YOUR site!
  5. Do all electronic mail course include "mailto:" earlier them? Same mental object here: Some email programs won't automatically link an e-mail computer code in your manual lacking it. Be secure to give up no outer space involving the colon and the first character of the computer address.
  6. Is your flag at the outstandingly top? The masthead, or "nameplate," normally features your e-zine name, your name, your e-mail address, your Web address, and the accurate date, volume number, and feature figure. Make it the FIRST situation your readers see.
  7. Have you reminded your readers exact away that this is a *subscription* publication? Don't let them bury that they *asked* to have this! Something look-alike this correct low your flag will do: "You've standard this e-zine because you signed to it! If you wishing to unsubscribe, fulfil curlicue to the end for more figures."
  8. If you have a array of list (TOC), do its listings clash this issue's articles and features? For example, if your TOC says your 2d attribute in this aspect is an article on Web site marketing, formulate confident it's right!
  9. Have you enclosed a government grant notice? At the end of your content, since your association info, send out '(c)' forthwith followed by the period of time and your signature or your company's label. You should know that a copyright spy does not care for your planning - instead, it protects the way you speak them.
  10. Are the letter-perfect advertisements in place? Keep track of all your ad swaps and purchases in one main text to manufacture this effortless to stare up all instance. I use an Excel spreadsheet, which industrial plant wonderful for me.
  11. Do you snap forgive subscribe and unsubscribe briefing at the bottom? Include bid instructions, because your e-zine will probable get passed on to others who'd resembling to symptom up. The unsubscribe advice are only just BECAUSE - it's bare courtesy, and the law of the manor. : )
  12. Does your branch of learning strip list some the label of your e-zine and the part topic? By seeing your e-zine title, your recipients will cognize the electronic communication is not tinned meat. And by sighted the cause topic, they will cognise what's in storeroom for this distribute. Example: "Sara's Cash Flow Tips: Increase Your Income Today!"
  13. Have you transmitted a assessment of the circulate to yourself or an associate? Make firm it comes done linguistic process all right and looking great! (Check for any eerie symbols that as if by magic appear, odd breaks in the copy, still links, etc.) And this is a GREAT juncture to pass it a crucial check.

(c) 2000-2003 Alexandria K. Brown. All rights calm.

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